VAER is a perfume brand that sells fragrances and scented objects. This is the e-commerce site we designed for it. Everything runs in black, white and grey, so the bottles carry the page.
The shop
The home page splits in two. A foggy landscape photo sits on the left, the shop on the right, with categories across the top: fragrance, oils, incense, objects, materials, candles, burners. Every product card follows the same order. Number, name, size, price, and a small "+ Add".
Featured fragrances grid
The product page
Dusk Stone gets one line of scent copy and three note tags. Below that, a quantity stepper and a black Add to Bag button. Composition, shipping and samples fold away underneath.
Dusk Stone product page
On mobile the menu is plain text with plus signs. We kept the same fog for the billboard.
Billboard, mobile menu and scent tags
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Posted Nov 1, 2026
A minimal e-commerce website for VAER, a perfume brand selling fragrances and scented objects. Black, white, grey and a lot of fog.