The logo is a combination of a logo mark and a custom logotype that uniquely represents Skating Squirrel. I took a modern, and youthful approach while designing the logo which perfectly aligns with the brand's vibrant personality.
In order to ensure that the brand identity was consistent across all touchpoints, the logo was designed with versatility in mind. The logo needed to be adaptable to a range of applications, from clothing tags to social media graphics, without losing its impact or visual appeal.