A historic multifunctional structure with multiple services: restaurant, spa, hotel and rooftop for events.
I established 130 business partnerships for new growth opportunities for the company, defining the digital and operational strategies together.
The strategy involves the analysis of indirect competitors, contact through mail marketing, the meeting and the commercial proposal and the definition of the strategy with media relations and press office.
Goal: affirmation and awareness of the brand in the tourism sector and conversion of new lead