Modern Logo & Brand Identity Design by Farida AminModern Logo & Brand Identity Design by Farida Amin

Modern Logo & Brand Identity Design

Farida Amin

Farida Amin

Brand Identity & Logo Design

Every brand deserves a mark that speaks before words do. These projects focus on building visual identities that are memorable, scalable, and rooted in strategy.
Brand Identity System
Brand Identity System
A complete brand identity system built around a cohesive visual language. From color palette to typography, every element works together to establish a unified presence across all touchpoints.
Logo & Brand Identity Banner
Logo & Brand Identity Banner
Brand presentation showcasing the logo in context. The identity is designed to feel confident and modern while maintaining flexibility across digital and print applications.
Logo & Brand Identity Exploration
Logo & Brand Identity Exploration
Exploring variations and applications of the brand mark. Each iteration is tested for legibility, balance, and visual impact at multiple scales.
Logo Mark
Logo Mark
A standalone logo mark designed for instant recognition. Stripped back to its essential form, it works across favicons, app icons, and embroidered applications without losing clarity.
Primary Logo
Primary Logo
The primary logo lockup combining the wordmark and symbol. Balanced proportions ensure it holds its weight whether displayed on a billboard or a business card.
Logo Variations
Logo Variations
A suite of logo variations designed for versatility. Horizontal, stacked, and icon-only versions give the brand flexibility without sacrificing consistency.
Logo Mark
Logo Mark
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Posted May 4, 2026

Crafted distinctive logo marks and brand identity systems that communicate brand values through clean typography, strategic color use, and versatile mark design