Unbound is an events brand that connects people through curated experiences, workshops, and community-driven gatherings. The existing website had outgrown its original design. The layout felt dated, the event signup flow created unnecessary friction, and the overall experience failed to match the energy and quality of the events themselves. Unbound needed a complete redesign followed by full development on Kajabi, their platform of choice.

This project covered the entire process: auditing the existing site, redesigning every key page from scratch, and building the final product directly in Kajabi with custom styling, responsive layouts, and optimized conversion flows. The goal was to create a website that looks and performs like a custom build while staying fully manageable by the Unbound team inside Kajabi's CMS.

The homepage carries the full weight of Unbound's brand identity. Visitors landing here need to understand what Unbound is, what events are coming up, and how to get involved, all within the first scroll. The redesigned homepage delivers on each of those goals through a structured layout that balances visual storytelling with clear navigation paths.

The hero section opens with bold imagery and a headline that communicates Unbound's mission immediately. Below the fold, the page flows through upcoming events, community highlights, and social proof sections that build credibility and excitement in equal measure.

Homepage design highlights:

Hero section with strong visual identity that establishes the Unbound brand tone instantly through photography, color, and typography

Upcoming events showcase positioned prominently so returning visitors can find the next gathering without hunting through navigation menus

Community and social proof sections that feature past event imagery, attendee testimonials, and partner logos to build trust with first-time visitors

Clear CTA hierarchy with primary actions placed at natural decision points throughout the scroll

Kajabi-native build using custom CSS and layout techniques that push beyond standard Kajabi templates while remaining fully editable by the client

The event signup page is where interest converts into commitment. Every design decision on this page was made to reduce hesitation and make registration feel effortless. The layout presents all the information a visitor needs to make a decision alongside a clean signup form that captures registrations without unnecessary fields.

Event signup page design approach:

Event details above the fold including date, time, location, and a concise description

Minimal form fields that ask only for the information Unbound needs to confirm a registration

Visual event preview with photography from past editions that builds excitement

Pricing and availability indicators displayed clearly near the signup form

Action-driven CTA that reinforces urgency and commitment

Mobile-optimized layout that ensures the signup flow works flawlessly on phones

This composite view shows how the homepage, event pages, and signup flows connect into a cohesive brand experience. The design system maintains consistent typography, color usage, spacing, and interaction patterns across every page.

Building a design this polished inside Kajabi required pushing the platform beyond its default capabilities. This project used custom CSS, strategic section configuration, and creative layout techniques to achieve a result that looks and feels custom-built while giving the Unbound team full control over content updates.

Custom CSS overrides for typography, spacing, color, and hover states

Section-level customization using Kajabi's native builder in non-standard ways

Responsive testing across all breakpoints

Client-friendly architecture where all content can be updated without touching code

Performance optimization including image compression and efficient CSS

Complete website redesign for Unbound's events platform

Homepage design and Kajabi development

Event signup page with optimized registration flow

Event detail pages with consistent layout templates

Custom CSS styling applied across all Kajabi pages

Responsive layouts tested across desktop, tablet, and mobile

Client handoff with editable Kajabi CMS structure

Unbound now has an events platform that matches the quality of the experiences it promotes. The redesigned homepage builds brand credibility and drives event discovery. The signup flow converts interested visitors into registered attendees without unnecessary friction. And the entire site lives inside Kajabi, fully manageable by the Unbound team without developer dependency.