Non-Profit | SMM & Engagement Campaign | Green-ideas competition
Sarah Dozza
About ClimateLaunchpad
ClimateLaunchpad is the world’s largest green business ideas competition.
The mission of this programme is to unlock the world’s cleantech potential that addresses climate change.
The programme is one of EIT Climate's KIC's initiatives aimed at fostering climate innovations at all stages.
The Social Media Campaign
Each year, ClimateLaunchpad hosts its Global Grand Finals, a three-day event where cleantech business ideas compete to win training and mentorship to accelerate their idea.
I managed the Social Media communications for Global Grand Finals 2020 with the goal of:
Creating compelling graphic and written content for Twitter, Instagram and Facebook posts;
Narrating the vision of ClimateLaunchpad and its participants through accurate and engaging storytelling;
Ensuring consistent social media coverage through regular scheduling before and during the GGF2020 event;
Leveraging partners' networks to boost awareness during the event.
Sample graphic assets realised for the promotion of ClimateLaunchpad GGF2020
A focus on global mentors
An important deliverable of the GGF2020 was highlighting the coaches and mentors of the ClimateLaunchpad community in countries supported by Irish Aid.
For this reason, a sub-campaign has been created to reach target audiences of specific countries with a small dedicated budget.
Global Grand Final 2020 Campaign Results
Reports show that during the month I supported the activities of the ClimateLaunchpad GGF2020, Social Media platforms registered:
501 online mentions | + 845% compared to the previous period
550K social media reach | +31% compared to the previous period
1755 social media engagement
161 social media shares
1534 social media likes
Sarah jumped in to help ClimateLaunchpad with the social media content during our Global Grand Final event. It was a pleasure to work with Sarah, she is very experienced, works quickly and managed to produce a lot of content in a short period of time, without losing the overview. Besides that, she is always friendly and ready to help out, she blended into the team perfectly and we hope we can count on her again when necessary. M.Korving ClimateLaunchpad Communications Manager
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Posted Feb 2, 2024
ClimateLaunchpad is a green cleantech ideas competition. I managed the Global Grand Finals 2020 Social Media Campaign on Twitter, Instagram and Facebook.
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