BlackPop | Social Media Content Pack
Sarah Dozza
BlackPop: a one-of-a-kind project with a social impact
BlackPop is an art project that took place over six months.
Students from 15 to 30 years old attended dedicated free courses in specific art fields - photography, theatre, make-up, modelling and fashion design - to create a unique final show.
Sample asset for BlackPop promotion
Creative deliverables: how I supported BlackPop
Creative Direction
Created a creative direction starting from the project logo that speaks to GenZ and Millennials, incorporating striking, collage-like graphic elements and hand-written elements.
Social Media Content Strategy
Strategized the content plan, cadence, and topic distribution of BlackPop across organic formats to ensure maximum coverage and engagement.
Social Media Content Pack
Delivered a Social Media Content Pack that included:
* 20x Social Media Posts for Instagram and Facebook (including graphic and copy)
* 6x Story Highlights Assets
* 6x Story Templates
Social Media Posts for BlackPop
Project results:
Distinctive brand identity that communicates the essence of the project BlackPop;
Engaging and compelling Social Media content that showcases the people behind the scenes;
Established a consistent and professional brand image across different types of content.
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Posted Feb 1, 2024
BlackPop is an art project with a social impact. For this project, I delivered a Social Media Content Pack that included posts, banners and story highlights.
