BlackPop is an art project that took place over six months. Students from 15 to 30 years old attended dedicated free courses in specific art fields - photography, theatre, make-up, modelling and fashion design - to create a unique final show.

Creative Direction Created a creative direction starting from the project logo that speaks to GenZ and Millennials, incorporating striking, collage-like graphic elements and hand-written elements.

Social Media Content Strategy Strategized the content plan, cadence, and topic distribution of BlackPop across organic formats to ensure maximum coverage and engagement.

Social Media Content Pack Delivered a Social Media Content Pack that included: * 20x Social Media Posts for Instagram and Facebook (including graphic and copy) * 6x Story Highlights Assets * 6x Story Templates

Distinctive brand identity that communicates the essence of the project BlackPop;

Engaging and compelling Social Media content that showcases the people behind the scenes;

Established a consistent and professional brand image across different types of content.