Pasta Ceci e Utopie

Pasta Ceci e Utopie is a travelling and educational format. Spanning the latest topics and contents, Pasta Ceci e Utopie aims at uniting communities through film showings, talks, food and much more.

Creative Deliverables: how I supported the project

Creative Direction Conceived a graphic aesthetic for the visual assets once given the logo, colour palette and font.

Social Media Content Strategy Strategized the content plan, frequency, and topic distribution of Pasta Ceci e Utopie across formats to ensure maximum organic coverage and engagement.

Social Media Content Pack Delivered a Social Media Content Pack that included: *12x Social Media Posts for Instagram and Facebook (including graphic and copy) * 4x Story Highlights Assets * 4x Quiz through Stories

Live Coverage Managed the live content creation during the first edition of Pasta Ceci e Utopie, producing stories, interviews and Instagram live videos.

Results

Organic results: Impressions 16K and 400 reactions, 200 participants at the live event

Distinctive brand identity that communicates the essence of Pasta Ceci e Utopie;

Engaging and informative Social Media content that narrated the goals of the first edition of Pasta Ceci e Utopie

Established a consistent brand image across different types of content.