Pasta Ceci e Utopie
Sarah Dozza
Graphic Designer
Social Media Manager
Content Creator
Canva
Facebook
Instagram
Pasta Ceci e Utopie is a travelling and educational format.
Spanning the latest topics and contents, Pasta Ceci e Utopie aims at uniting communities through film showings, talks, food and much more.
Creative Deliverables: how I supported the project
Creative Direction
Conceived a graphic aesthetic for the visual assets once given the logo, colour palette and font.
Social Media Content Strategy
Strategized the content plan, frequency, and topic distribution of Pasta Ceci e Utopie across formats to ensure maximum organic coverage and engagement.
Social Media Content Pack
Delivered a Social Media Content Pack that included:
*12x Social Media Posts for Instagram and Facebook (including graphic and copy)
* 4x Story Highlights Assets
* 4x Quiz through Stories
Live Coverage
Managed the live content creation during the first edition of Pasta Ceci e Utopie, producing stories, interviews and Instagram live videos.
Results
Organic results: Impressions 16K and 400 reactions, 200 participants at the live event
Distinctive brand identity that communicates the essence of Pasta Ceci e Utopie;
Engaging and informative Social Media content that narrated the goals of the first edition of Pasta Ceci e Utopie
Established a consistent brand image across different types of content.
