Visual Identity Design for Onday

Onday — Visual Identity for a New Chapter in IT

About: Previously known as StudioCX, this Dutch Microsoft-based IT solutions provider approached me as they prepared to enter a new phase of growth. With a clear need to reposition their brand, they weren’t just looking for a new logo—they were ready for a full transformation.

From the outset, it was clear this wasn’t just a cosmetic refresh. The team behind Onday wanted a name and visual identity that better reflected their evolving services: from focused consultancy to impactful digital transformation for mid-sized organizations. That’s where I came in—to guide them through a full rebranding process, from strategic naming input to a complete visual identity system.

Together, we shaped the new name Onday—a word that evokes clarity, action, and forward momentum. From there, I developed a clean, bold identity system that mirrors their strengths: reliable, collaborative, and future-ready. The new symbol reflects structure and progress, while the visual language supports scalability across both digital and print environments. My role included:

Brand direction and visual strategy

Logo and symbol design

Full visual identity system (color, typography, layout)

Visual toolkit for digital use (presentations, social visuals, web)

The result is a brand identity that aligns seamlessly with their mission: to help clients gain clarity, act decisively, and make smart use of Microsoft technology.

I always explore multiple concept directions—not just to follow the brief, but to push it further. By diving into the client’s industry and mapping out visual possibilities, I can uncover ideas they might not have considered yet. The sketching phase is where I test these routes—some stay close to the core, others challenge it. It’s all about finding that balance between alignment and originality.

Throughout the concept phase, we kept testing, tweaking, and learning—adjusting shapes, refining colors, and chasing the right balance of energy and clarity. Every variation was a step closer to capturing the spark and commitment behind the Onday team. In the end, we landed on a bold, modern identity that felt not only fresh, but deeply aligned with their vision and momentum moving forward.

If you're looking to rebrand or create a visual identity that truly reflects your business, I’d love to help. Feel free to reach out and message me directly via Contra to start the conversation.