De Nieuwe Gemeente (DNG) is a modern Dutch church community seeking a refreshed visual identity that reflects its inclusive and forward-thinking approach. The goal was to design a logo that respects their history while embracing a contemporary, welcoming aesthetic.

Our challenge was to create a timeless yet meaningful mark that resonates with their community and values.

Scope of work: Logo & Visual Identity Design 2024

Exploring the Concept Initially, we aimed to merge a reference to the church building with the symbol of a tree—representing life, growth, and connection. However, during the design process, we realized that the combination wasn’t as strong or impactful as we had envisioned. This prompted us to shift our approach, focusing instead on a more refined and symbolic representation of their identity.

A key breakthrough came from a conversation with the client, where they emphasized the unique architectural shape of their current church. This insight led to the development of a logo mark inspired by that shape, seamlessly integrating a sense of heritage into the new identity. To enhance its modern appeal, we incorporated a vivid gradient—symbolizing DNG’s dynamic, inclusive, and evolving community. I visualized this discovery in the below image.

The final result is a strong, simple, and meaningful design that truly captures De Nieuwe Gemeente’s essence. The logo serves as the foundation of a broader design system, ensuring consistency across various applications.

Logo System: The core mark is adaptable across different formats, maintaining clarity and recognizability.

Color Palette: A vibrant gradient reflects diversity and energy, while neutral tones provide balance and sophistication.

Typography: A modern yet approachable typeface complements the logo, reinforcing a sense of openness and accessibility.

Graphic Elements: The logo extends into a cohesive brand system, visualized across print, digital, and environmental designs.

The final result is a strong, simple, and meaningful design that truly captures De Nieuwe Gemeente’s essence. The logo serves as the foundation of a broader design system, ensuring consistency across various applications.

Interested to work with me? Feel free to reach out via DM or email at info@jeroenvaneerden.nl - Thank you for your visit!