Taply: Bold Branding & Art Direction for Social Connection

Taply is a digital platform designed to help young adults seamlessly connect and share information while at festivals and social events. I was responsible for leading the brand design and art direction, crafting an identity that speaks to its dynamic, tech-savvy audience.

The goal was to create a bold, youthful brand that exudes energy and fun while remaining grounded in the digital and tech space. The design approach combined vibrant colors, sleek typography, and modern icons to capture both the excitement of live social interactions and the convenience of technology.

Taply’s brand identity reflects its role as a tool for connection, helping users stay engaged, connected, and informed throughout their experiences at social gatherings and festivals.