Stndby UI/UX Design

Role: UX/UI Designer & Strategist Stage: MVP for pilot testing Platform: Mobile-first (Flutterflow)

Project Summary: STNDBY is a lightweight communication app purpose-built for freelance crew and production teams working in live events. The app solves a critical industry pain point: chaotic, disorganized communication through texts, emails, and scattered documents that frequently leads to confusion, outdated info, and wasted time.

With STNDBY, admins can easily create events, upload essential show documents, send real-time updates, and broadcast last-minute changes. For crew members, the app offers one central place to find the latest info — plus an AI assistant that answers show-specific questions directly from the current documents.

Led UX strategy definition aligned with MVP scope and production constraints

Developed user-centered flows for both Admins and Crew members

Wrote and structured JTBD statements to align design decisions with user goals

Defined the design intention, tone, and personality of the product, ensuring it speaks like someone who’s worked a thousand shows

Designed the UX structure to support a clean, distraction-free mobile interface optimized for dark environments and high-pressure situations

Planned the AI interaction flow to ensure fast, trustworthy, and event-specific support

Created a clear information architecture based on role-specific needs

Built a UX strategy document including research goals, feature prioritization, accessibility standards, and success metrics

Before jumping into visuals, I spent time defining the problem space and setting a clear direction. I used a Notion doc to outline:

The goals of the product

The needs of the users

And the success metrics I would use to evaluate the design

This helped me stay focused on what really mattered and gave me a strategic foundation for the next steps.

Next, I explored what the users were actually trying to get done, using the Jobs To Be Done framework.

Once I had clarity on the user needs, I explored the provided Figma file to identify flows and find UX gaps. I mapped out key user flows, based on the wireframes provided by the client.

This helped me visualize the journey and identify friction points early.

With the flows in place and Figma file assesed, I moved on to mid-fidelity wireframes in order to communicate ideas alternative to those that were initially there and to brainstorm on some missing features.

These helped me:

Test layout ideas quickly

Focus on functionality without being distracted by visuals

Align with the strategy and JTBD

I explored different options and made quick iterations to find the clearest structure.

Then came the fun part: creating the moodboard. Together with Morgan we gathered inspiration around:

Color palettes that reflect [desired tone: calm, bold, playful, etc.]

Typography that’s clean and readable

UI patterns that enhance usability

This moodboard guided my visual decisions throughout the final design phase.

Using all the previous work, I crafted high-fidelity, dev-ready designs in Figma. I created:

Fully designed screens

A component library for consistency

Each screen is functional, intuitive, and visually aligned with the strategy.