The process began with defining the site structure and key user flows, focusing on course discovery, enrollment, and lesson booking. Next, I designed clean, user-friendly layouts that clearly communicate the 3AM Tennis brand, coaching approach, and value proposition. I then built the website in WordPress using Elementor, setting up reusable components and integrating WooCommerce, LearnDash, Stripe, and Calendly. The project concluded with final refinements, responsiveness and performance checks, and preparing a scalable foundation for future growth.