3AM Tennis - Website Design & Development by Rosana Stamenkova3AM Tennis - Website Design & Development by Rosana Stamenkova

3AM Tennis - Website Design & Development

Rosana Stamenkova

Rosana Stamenkova

Overview

3AM Tennis is a modern tennis coaching brand focused on delivering professional training, online education, and seamless booking experiences for players of all levels. The goal of this project was to create a scalable digital platform that goes beyond a traditional website — combining content, online courses, e-commerce, and scheduling into one cohesive system. The website was designed and developed using WordPress with Elementor, supported by WooCommerce, LearnDash, and third-party integrations such as Stripe and Calendly, enabling a fully functional, future-ready platform.

Problem

Before this project, 3AM Tennis needed a centralized digital solution that could:
Present the brand professionally and clearly communicate its value
Support online tennis courses in a structured and user-friendly way
Enable online payments for courses and services
Allow easy lesson booking and scheduling
Be simple to manage and scalable as the business grows
Using separate tools or manual workflows would create friction for users and increase operational complexity for the client.

Solution

The solution was a modular WordPress platform that integrates learning, commerce, and booking into a single seamless experience. Key elements of the solution:
Elementor-based design system for flexibility and easy content updates
LearnDash for structured online tennis courses and learning paths
WooCommerce for selling courses and related products
Stripe integration for secure, smooth online payments
Calendly integration for effortless lesson scheduling
A responsive, performance-optimized layout across all devices

Process

The process began with defining the site structure and key user flows, focusing on course discovery, enrollment, and lesson booking. Next, I designed clean, user-friendly layouts that clearly communicate the 3AM Tennis brand, coaching approach, and value proposition. I then built the website in WordPress using Elementor, setting up reusable components and integrating WooCommerce, LearnDash, Stripe, and Calendly. The project concluded with final refinements, responsiveness and performance checks, and preparing a scalable foundation for future growth.

Results

The final result is a clean, modern, and scalable digital product that supports the brand’s growth while delivering real value to its users.
A fully functional tennis education platform, not just a marketing website
Streamlined user experience for learning, purchasing, and booking
Simplified content and course management for the client
A scalable system ready for new courses, programs, and future features
Improved professionalism and credibility of the 3AM Tennis brand online
If you’d like to read the full case study, feel free to message me and I’ll send you the link, and below you can explore the website to see the final result in action - https://3amtennis.com/
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Posted Dec 23, 2025

Built a scalable WordPress platform for 3AM Tennis, seamlessly combining online courses, smart scheduling, and a smooth user experience.