Kelsey Laughton
CityFalcon is a Financial technology app that uses machine learning to find real-time, relevant and user filtered financial news personalised to their interests.
CityFalcon needed to talk to their users to find direct pain points with the current app. They also wanted proactive solutions on how to improve their app for their users.
This is how I used user research methods to help CityFalcon find their pain points and gave them active solutions to solve this problem.
here are the key findings and insights into the pain points discovered from the user interviews and usability testing.
Conceptualized, defined and translated the four severity user pain points into project designs and implementation plans for the development team. CityFalcon has since gone on to compete with five different accelerator programs, featured in many main new outlets and had received funding from Crunchbase.
2019