Vanessa Warheit is a candidate running for City Council of El Cerrito in California. She came to me asking for a branding identity with a logo and a simple website that allows voters to see who she is, what she's about and ways of connecting with her and supporting her campaign. Vanessa's background in advocating for climate solutions is what inspired this look for her campaign. The green color in the check mark was an ode to that and voting.

When creating Vanessa's logo my initial concepts were surrounding her history of advocating for climate solutions and her position as a candidate who will have this as part of her plan to help El Cerrito. Out of all the candidates in this small race, Vanessa's history in climate advocacy makes her stand out. I wanted to capture this in a simple way for her logo and branding identity. I had either leaves, a wave and then a check mark typography treatment in her name. The typography treatment is the concept we landed on in the finalization stage as it best combines her essence with her environmental advocacy. We decided that having just her name with 'for El Cerrito' is more simple and snappier versus her first and last name.