AcroSan is a janitorial supply company providing good quality cleaning products to your door. They have an 80 year history of distributing a wide variety of cleaning and janitorial products. They came to me to redesign their logo as their previous one was too similar to their other mat business which they were looking to differ from. Also they were looking for the new design to still embody their mission of having a consistent, reliable and quality products. The challenge here was to not completely rebrand them (rebranding is usually the kind where a company changes something about themselves) but more just redesign their old logo to still capture who they are and still speak to their current customers which are all businesses, schools and churches. Most of their clients are industrial companies.
