Wise Winds is run by an abortion and pregnancy doula who is also a clinical herbalist in California. Wise Winds also offers herbal medicine to their clients. They needed help with creating labels for their herbal medicine bottles. My solution was to have the main ingredients as the star of the show for the labels. After initial conversations of going between photos or illustrated graphics, we landed on illustrated graphics to add some character to the products and I matched them to the look and feel of the brand.