Purpose for Earth Foundation Brand Identity

Purpose for Earth Foundation is a nonprofit organization with a mission to keep oceans plastic free. They are also passionate about saving marine life like sea turtles and coral reefs. I was tasked with making them a new logo and branding identity. The idea behind the logo was inspired by the ocean because all the work they do has to do with marine life and oceans. The orange color above the ocean waves is a nod to the organization's cause to protect coral reefs.