Craft Brew Narratives for Idyll Hounds | Grapeful Opossum

I was tasked to craft descriptions for six new-release beers to release at the annual HoundsFest at Idyll Hounds Brewery. I was first presented with a draft of the label art. From there, I created a crazy brew narrative for each beer, bringing to life the character on the label--while also describing the beer's style and hop profile--and ultimately joining all the characters and their representative brew together in one big, otherworldly adventure.

Grapeful Opossum Label Copy:

"IF YOU ARE LUCKY ENOUGH TO SEE ONE, SAY HELLO." JUST NORTH AMERICA'S ONLY MARSUPIAL STRAIGHT UP THRIVING. LARGELY IMMUNE TO THE VENOM OF WILD FANG, JILL AND JACK HAVE BEEN UP ALL NIGHT DANCING TO MR. NELSON SAUVIN AND HIS RADICALLY DELICIOUS BAND, THE GRAPESKINS. THE MUSIC MIGHT BE SILENT, BUT THESE TWO NEIPA CONNOISSEURS ARE AN INNOVATIVE SPECIES. WATCH, LISTEN AND LEARN-GET GRAPEFUL 

1 PINT 7.2% ALC/VOL 

GRAPEFUL OPOSSUM NEW ENGLAND IPA 100% NELSON SAUVIN HOPS AND FREEZE-DRIED GRAPE SKINS