Craft Brew Narratives for Idyll Hounds | Area 51 Dropout

I was tasked to craft descriptions for six new-release beers to release at the annual HoundsFest at Idyll Hounds Brewery. I was first presented with a draft of the label art. From there, I created a crazy brew narrative for each beer, bringing to life the character on the label--while also describing the beer's style and hop profile--and ultimately joining all the characters and their representative brew together in one big, otherworldly adventure.

Area 51 Dropout Label Copy:

WITH STARS ON HIS PANTS, AND A TIME-SPACE NEWT-SNAKE TWISTING THROUGH PORTALS BEHIND, THIS SKULL CRUSHING, FOUR-EYED DROPOUT IS FLEEING THE 51. HE WAS ALL IN ON THE DNA TESTING, BUT THERE IS A SOUR PASSION FRUIT JUICE IPA CALLIN' THIS ALIEN'S SOUL. DROPOUT MET SOME OPOSSUMS ALONG THE WAY. WORD'S OUT EVERYONE IS RECTIFYING THEIR MISSION: MEET THE HOUNDS DOWN SOUTH. THESE IDYLL DOGS ARE BREWING UP A DREAM BIGGER THAN THE INTERSTELLAR DELIRIUM. DIG! 

1 PINT 6.0% ALC/VOL 

AREA 51 DROPOUT SOUR NEW ENGLAND IPA WITH MANGO, LIME, RASPBERRY, LACTOSE, AND VANILLA