Craft Brew Narratives for Idyll Hounds | Bio Phan

I was tasked to craft descriptions for six new-release beers to release at the annual HoundsFest at Idyll Hounds Brewery. I was first presented with a draft of the label art. From there, I created a crazy brew narrative for each beer, bringing to life the character on the label--while also describing the beer's style and hop profile--and ultimately joining all the characters and their representative brew together in one big, otherworldly adventure.

Bio Phan Label Copy:

THE DATA IS IN. BIO PHAN TOPS THE CHARTS AND ENTERS THE PERIODIC TABLE OF BIOTRANSFORMATION. A FRUIT-FORWARD HAZY SIPPER. AFTER YEARS OF RESEARCH, THE MINISTRY OF FLAVOR RELEASED US ITS SECRET SAUCE (CODE NAME: PHANTASM) DERIVED FROM MARLBOROUGH SAUVIGNON BLANC SKINS. TASTE THE SCIENCE OF JUICY, AROMATIC ECSTASY. A NEW CULT-FAVORITE WITH A TROPICAL BOUQUET. BREAK OUT YOUR BEAKERS AND SIP.

PINT 1 6.5% ALC/VOL

BIO PHAN NEW ENGLAND IPA BREWED WITH PHANTASM