To design a user-friendly platform for a logistics service aimed at facilitating the seamless hiring of trucks and movers in India. The platform aims to connect customers with reliable truck and moving services, optimizing the user experience for both individuals and businesses seeking transportation solutions across various Cities in India starting with Chennai.
The Problem
In the competitive logistics market, where there is a high demand for movers and trucks to facilitate seamless moves between cities, existing service providers often charge exorbitant rates to users. There is a clear need for price regulation and the establishment of seamless operations and connectivity between truck drivers and customers, leading to the creation of Pickup.
Splash Screen and Homepage
The Overall design decision and Direction was to prioritize simplicity, intuitive navigation, and visual appeal in the Splash and homepage UI design, to create a seamless user experience for managing the logistics and moving efficiently.
Booking a Truck
To book a truck, we strategically combine these elements, we ensure that the pickup locations fall within a specified geographical area. This approach facilitates seamless matching of customers with nearby truck drivers and allows customers to select their pickup locations effortlessly.
Selecting Truck
Selecting the preferred truck type depends on the specific services required and the quantity of goods to be transported from pickup to drop-off points. The user interface presents detailed information about each truck type plus wait time along with a preview of the location.
Payment and Trip Details
By integrating these features, users can utilize a coupon as a first-time user, aiding in marketing efforts. The primary goal is to boost user satisfaction, enhance transparency, and streamline payment procedures for users.
Hero Page Design Exploration
Marketing Visuals for an Exhibition
Some Marketing visuals were designed for Exhibition and promotional purposes, that's to tell you that beyond product design, I understand the element of marketing and branding and how it evokes emotions in the Product development life cycle.
This was used for Both Digital and Physical Marketing and also to attract users, drive conversion, and capture users' attention.