Crafting a Premium Tea Brand Experience Through Storytelling

Josefi Helo

Josefi Helo

Galerie du Thé is an artisan tea collection bringing the tea connoisseur experience journey through its authentic sourcing from renowned tea regions and mastery in tea craftsmanship.
Developed under the renowned Ahmad Tea London as its umbrella brand along with a system of symbols for coding its varied harvests. The packaging embraces a minimalist approach, enhanced by elegant copper accents, highlighting the brand's premium image. Through the inner communication layers, the customer gets emotionally engaged with the tea's story, enriching the tasting experience even before the first sip.
BRAND DEVELOPMENT, NAMING, VISUAL IDENTITY, PACKAGING, WEB DESIGN
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Posted Dec 7, 2024

Crafted a premium tea brand under Ahmad Tea, with minimalist packaging, copper accents, and harvest symbols, connecting customers to the tea's story and taste.