Revitalizing a Classic with Packaging Redesign

Brand refresh and packaging redesign for the classic Czech candy bar "Margot". The goal was to modernize the brand image to make it more appealing to the next generation of fans.

The new design, while adopting a contemporary style, had to respect the iconic brand attributes such as the sun or the palm, and remain highly recognisable to the current consumers. To achieve this goal, the logo and packaging have been cleaned up and refined, the flavour coding is now more distinguishable at first glance and there is a visible brand block on the shelf.

The new packaging design and brand refresh notably boosted sales and consumer engagement, marking a successful transformation for "Margot".

BRAND REFRESH, PACKAGING REDESIGN

View full project ➔ josefihelo.myportfolio.com/margot