Retro Rock Aesthetics for a Modern Vape Store Branding
Josefi Helo
A retro-inspired visual identity for a vaping store, designed to evoke a nostalgic vintage flair. The brief called for a logo and merchandising that captured the essence of the past while maintaining a modern feel. Drawing inspiration from distinctive '70s lettering, the logo combines retro elements with a clean, contemporary design. The black and red colour scheme symbolizes the intensity and rebellious spirit of the rock genre, with black representing power and red embodying passion and energy. This blend of nostalgic vibes and sleek, modern aesthetics creates a strong visual connection to the rock era while ensuring the brand feels fresh and contemporary.
BRAND IDENTITY, LOGO DESIGN, COLLATERAL, MERCHANDISE
View full project ➔ https://josefihelo.myportfolio.com/rock-n-vape
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Posted Dec 7, 2024
Visual identity for a vaping store, combining vintage-inspired typography with modern design elements to create a bold and timeless brand aesthetic.
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