Elegance and Feminity in Sophisticated Personal Branding

“La Felina” is a nail studio that set out to create a personal visual identity. From crafting the perfect name to designing a cohesive communication strategy, the goal was to reflect a blend of playfulness and elegance, inspired by the graceful world of cats and the art of beauty treatments.

Our desire to infuse a personal connection into the brand name set the tone for our creative journey. This bond paved the way for drawing inspiration from cats’ meticulous grooming habits, highlighting sharp, sleek nails and captivating cat eyes, mirroring the studio’s expertise in manicure, pedicure, and lash and eyebrow lamination.

The main pattern, reminiscent of nail polish liquid waves, along with the typography and colour palette, radiate a feminine charm that anchors the brand’s aesthetic in the world of beauty.

BRANDING, NAMING, IDENTITY, COLLATERAL

View full project ➔ josefihelo.myportfolio.com/la-felina-nails