Sol d'Amore: Bilingual E-Commerce Design and Launch

Sol d'Amore (Sol Cosmetics) is a lip-focused cosmetics brand from Riyadh: lip liners, glosses, duos and sets. The store runs on Zid in English and Arabic. I designed the new e-commerce experience and the launch kit, and the store and Instagram went live together on 16 April 2026.

Scope: e-commerce UX/UI (desktop and mobile, English and Arabic), UI kit, banners, Instagram launch grid, email template, delivery card, dev handoff Timeline: March to April 2026, then ongoing campaigns

A new brand had to look feminine, elegant and minimal from day one. The founders asked me not to call it "luxury" and not to tie it to any country. Their own line was "Make up, crafted with love".

The store had to work in two languages, including a right-to-left Arabic version, and every shade, cap and applicator had to look exactly like the real product. The build was done on Zid by the client's developer, so the design had to be ready for that platform.

Two directions, one decision. I presented two style options, the founders picked the second, and I designed every page on desktop and mobile in that direction.

A catalog built around how people buy lip products. Most Wanted, Makeup Artists' Duos, Lip Gloss and Lip Liners, with separate product layouts for gloss and liner, plus "bestseller" and "limited stock" states.

English and Arabic. Every key screen got an RTL pass, so the Arabic store feels native, not mirrored.

Real product only. Shades, caps and applicators come from the client's product photography. AI was used only for backgrounds and text effects.

Ready for the build. I set up a UI kit with typography and colors, handed the Figma file to their developer and supported the implementation on Zid.

Alongside the store I designed 15 Instagram posts, 5 highlight covers, an email template and a delivery card, so the brand looked the same on every touchpoint on launch day.

A bilingual store and Instagram grid launched on the same day.

A UI kit that the client's developer and future campaigns build on.

Sol d'Amore became a long-term client: a Back to Reality campaign with 8 feed posts, Saudi National Day creatives, a Breast Cancer Awareness campaign and ad creatives for Instagram and Snapchat.

Launching a beauty brand or redesigning your store? Send me a message.