Onsite SEO Audit

I conducted a comprehensive onsite SEO audit for Atiyeh Bros, a well-established rug retailer with a large product catalog and a physical retail presence. The goal was to identify every technical and on-page issue limiting their organic search visibility and deliver a clear, prioritized action plan.

Atiyeh Bros had a content-rich website but wasn't capturing the organic traffic its product range deserved. The site had structural issues affecting crawlability, inconsistent metadata across product and category pages, mobile usability gaps, and internal linking that didn't distribute authority effectively to high-value pages.

Using Ahrefs and manual review, I performed a deep-dive audit covering every layer of the site's SEO health:

Site Structure and Crawlability: Mapped the full site architecture to identify orphan pages, crawl traps, and inefficient URL structures. Recommended a cleaner hierarchy that search engines could navigate more efficiently.

Metadata Analysis: Audited every title tag, meta description, and H-tag across the site. Flagged duplicates, missing tags, and pages with weak keyword targeting.

Internal Linking: Identified pages with low internal link equity and recommended a linking strategy to push authority toward top-converting product and category pages.

Mobile Usability: Tested the full site on mobile devices and flagged layout shifts, tap target issues, and responsive design gaps affecting user experience and Core Web Vitals.

Content Optimization: Reviewed product descriptions and category page copy for thin content, keyword stuffing, and missed opportunities to target high-intent local and commercial search terms.

Delivered a detailed audit report with prioritized, actionable recommendations. The report gave Atiyeh Bros a clear roadmap to improve organic visibility, fix technical debt, and better position their product catalog in search results. The audit covered site structure, metadata, content, mobile UX, and internal linking, providing a complete picture of where the site stood and what to fix first.