Complete SEO Overhaul for Website Enhancement

I was brought in to execute a complete SEO overhaul of an underperforming website. The site had stagnant organic traffic, weak keyword rankings, and a technical foundation that wasn't aligned with current search engine standards. The goal was to rebuild the SEO strategy from the ground up.

The website suffered from multiple overlapping issues: outdated metadata across key pages, poor internal linking structure, slow page load times, crawl errors blocking indexation, and content that wasn't targeting the right search intent. Without a cohesive SEO strategy, the site was losing ground to competitors month over month.

I ran a full technical SEO audit using SEMrush to identify every issue holding the site back, then built a phased execution plan:

Technical SEO Audit and Fixes: Resolved crawl errors, fixed broken links, cleaned up redirect chains, optimized robots.txt and XML sitemap, and improved Core Web Vitals scores across mobile and desktop.

On-Page Optimization: Rewrote meta titles and descriptions for all priority pages, restructured H-tag hierarchy, optimized image alt text, and improved URL structures for clarity and keyword relevance.

Content Restructuring and Strategy: Audited existing content for gaps and cannibalization. Reorganized the site's content architecture around topic clusters, targeting high-intent keywords with clear search volume.

Analytics and Reporting Setup: Configured Google Analytics and Google Search Console tracking to establish baseline metrics and monitor progress over time.

The project laid a strong foundation for sustainable organic growth. Site health scores improved significantly, priority keywords began climbing in rankings, and search traffic started trending upward within the first few months. The clean technical base now supports ongoing optimization without compounding legacy issues.