The Pager is a smart, scannable healthcare newsletter built for the morning scroll. 

Inspired by the clarity and urgency of a real pager, it’s designed to cut through the noise and keep readers informed fast.

We reverse-engineered where readers would first encounter our icon (crowded Gmail inbox) and designed for that split-second moment.

The goal Instant recognition

The Result A symbol that draws you in like the real pager - bold, urgent, and impossible to miss.

Featured Images Each visual is concept-driven, leaning on metaphor, color, and form to make you pause and think, even for just a second. 

To give the visuals more edge and energy, I often brought them to life as looping GIFs. The motion wasn’t just for flair, it helped highlight key takeaways and made the newsletter feel more dynamic and alive in an inbox full of noise.

The Goal To create visual storytelling that respects your time, rewards your attention, and makes even the most complex topics a little easier to digest.