Created in response to a healthcare system that often feels overwhelming and impersonal, Haven Infusion offers a care experience rooted in compassion and clarity.

Brand Identity Design & Design System

Digital Product Design

Web Design (Framer build)

To design a patient-first experience where care feels human again, starting with those who need it most. 

By focusing on a stress-free journey, both online and in-clinic, we built a calm, supportive environment for patients managing chronic conditions.

Pairing medical professionalism with emotional warmth, we thoughtfully selected:

A soft neutral palette to reduce visual stress and promote calm

Hand-drawn organic shapes with rounded forms to soften traditional healthcare rigidity and create approachability

Clean typography that improves legibility for patients navigating complex information, particularly our 50+ target audience

Every element was chosen to reduce anxiety, support trust, and deliver a seamless, human-centered experience.