Logo Design for Heart in the Cloud
Namu Park
I designed the logo for Heart in the Cloud (HITC), a consultancy that supports non-profits with data-driven fundraising, CRM strategy, and donor-development guidance.
Brand Identity Overview
Context
When we first began working together, Heart in the Cloud did not have a formal brand identity and was seeking a logo that conveyed professionalism, clarity, and trust – especially as they often operate in environments with highly established partners and competitors
Process
After going through a brand questionnaire to get a better sense of the company’s mission, vision, and brand personality, we explored 2–3 design iterations before finalizing the logo.
In the first iteration, we clarify brand personality by narrowing in on its specific traits.
Second iteration deck slides include early sketches and overall directions.
Final iteration slides – the first direction was chosen.
Logos sketched throughout the project
Outcome & Client Testimonial
The founders were very happy with the result, and even shared with me that they started to receive cold inbounds after the logo was updated. It is one of the most rewarding and exciting projects to have worked on to date.
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Posted Oct 9, 2025
I designed the logo for Heart in the Cloud (HITC), a consultancy that supports non-profits strengthen their fundraising strategies.
