Petal Pop is a bold, vibrant brand that offers floral-infused wines with a perfect balance of elegance and fun. The challenge was to create a complete visual identity, including unique bottle designs and labels for three flavors: Sparkling Wine, Champagne, and Rosé. The project expanded beyond label design to include bespoke 3D models for each bottle, ensuring the packaging itself became a signature part of the experience.

To develop distinct yet cohesive branding and packaging for Petal Pop’s new floral-infused beverage line, including custom 3D bottle models that reflect the brand’s fun yet luxurious essence. The packaging needed to enhance the experience of the floral infusions while making a statement on the shelves.

Each flavor had a unique floral inspiration that needed to be reflected in the packaging while maintaining consistency in the overall brand identity. I designed labels that incorporated floral motifs with embossed details, matching them with carefully chosen foil accents to enhance the premium feel.

Given the unique positioning of Petal Pop, I created bespoke 3D models for each flavor, ensuring the bottles themselves became a part of the brand experience. The bottle shape was crafted to be both functional and visually striking, making it stand out from standard wine bottles. The shape of the bottle, combined with the floral branding, was key to emphasizing the brand’s uniqueness.

1. Sparkling Wine

This label features a warm coral-pink palette, representing the bold and vibrant hibiscus flavor. The embossed details of hibiscus petals add a tactile element to the label, creating an immediate connection to the taste experience. Iridescent foil accents were added for a premium touch, appealing to consumers looking for something celebratory yet approachable.

2. Champagne

This label embodies sophistication with a soft lavender hue, reflecting the delicate floral notes of the beverage. Iridescent foil was chosen to highlight the elegant yet understated feel of the champagne, creating a subtle, luxurious vibe. The embossed lavender details enhance the sensory experience, symbolizing the drink’s smooth and refined nature.

3. Rosé

The label reflects the delicate and fragrant nature of rose petals with a cool, dusty rose-pink tone. Embossed rose petals add depth and highlight the natural beauty of the floral infusion. An iridescent foil was chosen to complement the soft, romantic character of the rosé, making it stand out as a drink of beauty and celebration.

Differentiation: Each flavor needed to be visually distinct while remaining true to the overall brand aesthetic. To achieve this, I used specific color palettes and foil accents to capture the essence of each flavor, creating visual harmony across the product line.

Floral-Infused Storytelling: It was essential that each design communicated the floral infusion in both visual and tactile ways. Embossing was used strategically to reflect the floral notes, adding an extra layer of sophistication to the label.

Premium Yet Playful: Striking the balance between elegance and fun was key. The designs needed to appeal to a market that values premium products but is also drawn to playful and youthful aesthetics.

The project resulted in a visually stunning product line that reflects both the premium quality and the playful essence of Petal Pop. The floral inspiration behind each flavor is clearly communicated through the design, making the product appealing not just in flavor but also in its visual and tactile experience.

Through this case study, Petal Pop establishes itself as a brand that doesn’t just offer beverages—it offers an immersive floral and celebratory experience in every bottle.

Note: The project brief for Petal Pop was generated by AI, and Petal Pop is not a real brand. However, all design work, including label design and 3D renders, was entirely created by me and is not AI-generated.