ZERNO - Gamer Branding Identity

When I began the market research for this project, I didn't anticipate that creating visual identities for gamers on streaming platforms would differ significantly from my usual experience in designing brand identities. Initially, I assumed it would be similar to launching a new company, with consistent icons, colors, and editing styles across all channels. However, I quickly realized that streamers primarily rely on their faces and personalities to build their brands, which posed a challenge for my client, who preferred not to show his face. After discussing this with him, we decided to use avatar emotes for his gaming streams instead.

Further discussions regarding his target audience led me to create a mood board inspired by Valorant, the game he would be primarily streaming. I aimed for his visual identity and editing style to evoke the game's aesthetic immediately. The logo I designed incorporated the letter "Z" and the number "0," and created a color palette similar to the one used in the game. Additionally, I designed an avatar based on his favorite Valorant character, Jett, and created six different emotes to replace his videos during live streams.

Each element was thoughtfully tied to the game to make the entire brand system more captivating and relatable to the community that Zern0 wants to build.