Yoo Beauty was more than a website - it was a full creative collaboration. From branding and digital design to physical product support, leading to a skincare brand that feels cohesive across digital and physical spaces.

As an early stage startup collaborating with Holika Holika, the client wanted a high-converting website that looked clean and shared a similar aesthetic to Holika Holika's global sites.

In addition to the website, they also wanted a product brochure and a promotional stall banner.

Catering to a primarily female audience, I chose a soft, feminine color palette that aligned with the product’s natural ingredients. I collaborated with the client and finalized the platform for development, as it would influence both the structure and design direction.

I moved to Figma to design the sitemap, create mockups and build an interactive prototype. After approval, I implemented the design in Wix Studio, optimizing the site for accessibility and SEO throughout the process.

I designed the stall banner in Figma and using Adobe InDesign, I created the product brochure ensuring a cohesive visual identity across both digital and physical products.

Branding, logo and creative visual direction aligning with Holika Holika's aesthetic, adapted for a new market

UI/UX design in Figma

Website development in Wix Studio with accessible and SEO optimized layout

Responsive and interactive custom design with a mobile-first approach

Designed marketing assets including product brochures and event stall banners

Product launch support including setting up payments and delivery partners

A clean, conversion-focused website tailored to Yoo Beauty’s brand and audience. The design aligned with Holika Holika’s global style and supported both online presence and offline marketing efforts through cohesive branding across web, brochures and event materials.