Geviti needed a consistent, high-performing ad creative system to support paid campaigns across Meta and Instagram, while testing multiple creative angles without losing brand cohesion.
I designed 15–20 ad concepts per cycle, each supported by multiple creative variations and platform-optimized formats.
This approach allowed the team to test messaging, visuals, and layouts efficiently while keeping everything aligned with Geviti’s brand identity.
Work was managed asynchronously using Notion and Figma, ensuring smooth communication and on-time delivery with minimal back-and-forth.
Outcome
Delivered conversion-focused ad creatives optimized for Meta and Instagram
Enabled faster creative testing through structured variations and multi-format exports
Maintained a cohesive brand presence across all paid campaigns
Established a repeatable creative workflow that scaled month-to-month