Hapidae is a modern family organization app designed to help busy parents, especially working moms, manage their family lives without overwhelm. Think of it as a Family Life COO: overseeing co-parenting logistics, schedules, meal planning, household tasks, and self-care.
I worked on the full product experience, from mobile wireframes to a responsive, on-brand Framer website that tells the Hapidae story with clarity and empathy.
Overview of the the navigation
Project Goals
Simplify the mental load modern parents carry
Create a collaborative experience for families and co-parents
Build a calm, empowering interface
Clearly communicate the value of Hapidae through the marketing website
Challenges & Solutions
1. Challenge: Designing for the mental load
Parents don’t just do tasks; they carry the stress of remembering everything.
Solution:
A clean, structured home dashboard provides a calm view of family life: tasks, events, meals, and more. Microinteractions and soft tone-of-voice help reduce pressure.
2. Challenge: Showcasing the brand message through the website
The Hapidae site needed to feel as thoughtful as the product itself, clear, nurturing, and helpful.
Solution:
I designed and built the Framer website to reflect the brand’s warmth and clarity. I used:
Calm colors and spacious layouts
Friendly, supportive copywriting
Scroll-based storytelling to guide visitors through what Hapidae offers
A responsive layout that feels light on both desktop and mobile
3. Challenge: Juggling complex use cases while keeping the UI intuitive
Families have diverse routines, some structured, some unpredictable.
Solution:
Each core feature was designed with flexibility in mind:
Tasks can recur or shift
Calendars can sync with Google
Meal plans can be edited collaboratively
Roles are clearly defined but not rigid
Preview of task and home screen
Feature-by-Feature Breakdown
Home Dashboard
The main center for family life, at a glance, you know what’s coming.
Goal: Reduce mental overload and boost confidence in day-to-day planning.
Calendar View
Designed to feel familiar yet powerful. Includes Google Calendar sync.
Goal: Make planning fluid and adaptable.
Task Manager
Assign, schedule, and complete shared responsibilities.
Goal: Promote teamwork, not silent stress.
Meal Planner
Flexible, collaborative meal planning the whole family can contribute to.
Goal: Save time and reduce daily decision fatigue.
(image of meal planner section)
Meal plan screens
Framer Website
A clean, responsive website that communicates the mission in 30 seconds or less.
Goal: Build trust with potential users and clearly show what Hapidae is about.
Visit site:
What Made This Project Special
Real-world empathy: I designed for a real emotional pain point, one that’s often dismissed.
Creative trust: I had room to lead both UX and visual direction without constraint. Lou (the client) wanted a non-traditional visual direction for her app and I delivered just that.
Holistic design: From product to site, every element ties back to one message: family life shouldn’t feel like chaos.
Framer flow: I brought the brand to life online with clean animation, thoughtful layout, and smooth transition.