Sirius Support is a human-centered customer support outsourcing company.
They needed a redesign to improve engagement, reduce bounce rate, and lay a strong SEO foundation to support inbound growth, starting with a single, high-impact landing page.
I led the project end-to-end: from UX strategy and design to Framer development, SEO setup, and analytics integration.
check website here:
Objective
Redesign the website and make a visual improvement
Reduce bounce rate caused by poor mobile responsiveness
Create a clearer, more human-centered first impression
Enable trackable engagement and inbound inquiries via HubSpot
Establish an SEO-ready structure for future growth
Challenges
Extremely low engagement time (~5 seconds per session)
Majority of traffic coming from mobile, with poor mobile UX
No meaningful engagement or conversion tracking in place
Historically low SEO performance
Needed to redesign without disrupting existing tools (ROI calculator, booking flows)
Solution
I approached the project in three structured stages to ensure alignment and quality:
1. UX Strategy & Wireframing
Analyzed analytics to identify drop-off points
Reworked page hierarchy and messaging for clarity
Designed a web and mobile wireframe focused on fast value communication
2. High-Fidelity Design
Designed the iterated and colored version of the wireframe, with Sirius Support’s human-first brand in mind.
Used authentic visuals and avoided AI-generated imagery
Designed clear CTAs to guide users toward key actions
3. Framer Build, SEO & Tracking
Built the landing page in Framer with full mobile responsiveness
Implemented SEO best practices (metadata, headings, performance optimization)
Integrated HubSpot and Google Analytics (GA4) for engagement and CTA tracking
Connected CTAs to existing tools (ROI Calculator & Strategy Meeting) across sites
Tools & Stack
Design: Figma
Build: Framer
Analytics: Google Analytics (GA4)
CRM & Tracking: HubSpot
Focus Areas: UX, mobile optimization, SEO, conversion tracking
Outcome
Delivered a mobile-first, conversion-focused landing page
Enabled full visibility into user engagement and CTA performance
Established a scalable SEO foundation for blogs and customer stories
Positioned Sirius Support for ongoing inbound traffic growth
Built trust with stakeholders, opening the door for future SEO and site expansion work
This project transformed the landing page from a static presence into a measurable growth asset.
Video of the website
What This Project Shows You
I don’t just design, I solve business problems
I work comfortably with stakeholders and staged approvals (if you were thinking about that)
I build in Framer with performance, SEO, and analytics in mind (so you won't have to bother with performance after it goes live)
I help you and your team move from “nice design” to measurable impact