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Nuora needed to disrupt the crowded feminine hygiene market—a niche plagued by clinical, sterile branding and "shame-based" marketing. The challenge wasn't just design; it was trust architecture. We needed to convince skeptical users that a gummy could outperform traditional (and messy) medical solutions like boric acid, while simultaneously increasing Average Order Value (AOV) through bundle incentives.

Phase 1: Consumer Psychology & Objection Handling I analyzed the top objections in this niche: "Does it actually work?" and "Is it safe?" Instead of hiding from the "ick factor" of competitors, I leaned into it. I engineered the narrative to pivot from "fixing a problem" to "gaining confidence." The copy and visual flow were structured to hit the user's reptilian brain immediately: Fear of smell → Solution in 7 days → Social validation.

Phase 2: Conversion-First Design (Figma) Every pixel was placed with a specific ROI goal:

The "Us vs. Them" Matrix: I designed a high-contrast comparison table (Nuora vs. Boric Acid) to visually slaughter the competition. By highlighting "mess-free" and "tastes like candy," we logically disarmed the buyer’s hesitation.

Trust-Based Social Proof: Standard reviews look fake. I implemented "text message style" testimonials. This mimics the psychology of a friend recommending a product (Word of Mouth), which has the highest trust factor in marketing.

Authority Anchoring: Placed "As seen in Forbes/Vogue" directly under the hero section to leverage halo-effect credibility before the user even scrolls.

Phase 3: Development & Performance (Replo) I developed this directly in Replo for seamless Shopify integration.

Speed Optimization: Minimized DOM elements to ensure the page loads instantly on mobile (where 85% of this traffic comes from).

Sticky CTA Logic: Engineered the "Start Feeling Fresh" button to remain accessible, reducing friction for the purchase event.

Mobile-First Layout: The stacking order was optimized for thumb-scroll behavior, ensuring the "How it Works" section consumed minimal vertical real estate while delivering maximum clarity.

32% Lift in Conversion Rate (CVR) compared to the previous product page.

High Engagement on "Victory Stories": Heatmaps showed 80% of users stopped to read the text-message testimonials, proving the "authentic" design approach worked.

Reduced CAC: The "Us vs. Them" section improved ad relevance scores by aligning perfectly with the creative angles used in paid media.

Client Feedback: "Hardik understands that we aren't just building a page, we are building a funnel. He took our complex product and made the value proposition so obvious that buying felt like the only logical choice."

I don't build "pretty pages." I build assets that lower your CAC and raise your LTV.