High Converting Landing Page in E-commerce in Figma & Replo

The Business Challenge

After the initial success of the lifestyle-focused V1 page, we hit a ceiling. We needed to convert the "Sophisticated Buyer"—the woman who has already tried antibiotics, generic probiotics, and home remedies without success. The challenge: How do we explain why other products failed and why Nuora is different without boring the user? The answer: The Biofilm Angle. We needed to educate the market on a new problem ("Biofilms") to sell the new solution.

My Strategic Approach

Phase 1: The "New Mechanism" Strategy I pivoted the copy from "Feel Fresh" (V1) to "Breaks Through Biofilms" (V2). By introducing "Biofilms" as the villain, we absolved the customer of past failures ("It wasn't your fault, it was the biofilm"). This psychological release lowers defenses and opens the door for a sale.

The Problem/Solution Split: I designed a high-contrast section (Dark Brown vs. Light Beige) to visually separate the "Old Way" (Biofilm Shields, Dead Probiotics) from the "Nuora Way" (Biofilm Destroyer). This creates a visual "gap" that the product bridges.

The "Unfair" Comparison Matrix: I expanded the comparison chart to include five competitors (Antibiotics, Cranberry Pills, Boric Acid, etc.). This visually demonstrates that Nuora isn't just "better"—it's in a completely different category.

Quantifiable Outcomes: I replaced generic promises with hard data: "90% relief," "6x more effective," "1000x stronger." Specificity builds trust.

Phase 3: Value Stacking (The Hormozi Method) To increase Average Order Value (AOV), I designed the "What You Get?" section to visualize not just the gummies, but the digital bonuses (Wellness Guide, Tracker Journal).

Design Intent: Making the digital products look like physical books adds tangible perceived value, making the price point feel like a steal.

Business Impact

Exploded Conversion on Cold Traffic: This "Science" angle outperformed the "Lifestyle" angle by 45% on cold Facebook traffic.

Increase in AOV: The visual stacking of digital bonuses pushed more users toward the 3-month bundle.

Authority Positioning: The "Biofilm" narrative positioned Nuora as a medical solution rather than just a supplement, allowing for better retention rates.

Client Feedback: "Hardik pivoted our entire marketing angle with this design. He didn't just change the colors; he changed the conversation we were having with our customers."

Most designers make things look nice. I make things make sense. Need to explain a complex product to a skeptical market? Let's build a page that educates and converts.