Standard Shopify product pages are conversion killers. They usually consist of a gallery, a price, and a wall of text description that nobody reads. Nuora needed a Product Detail Page (PDP) that could function as a standalone funnel. We needed to bridge the gap between "Cold Traffic education" and "Hot Traffic purchasing" without forcing the user to navigate away. The goal was simple: Maximize Average Order Value (AOV) and reduce "Add to Cart" friction.

My Strategic Approach

Phase 1: The "Perfect Buy Box" Engineering The top section isn't just a product display; it's a conversion terminal.

Value Stacking (The Offer): I implemented a "What You Get" module directly under the price. By visually listing the free bonuses (Quickstart Guide, Private Sisterhood Access) next to the price, we increased the Perceived Value. This makes the $79.99 price point feel like a bargain (Alex Hormozi’s Value Equation).

Friction Removal: I placed the most critical FAQs (Shipping, Dosage, Time to Results) inside an accordion immediately below the "Add to Cart" button. This answers last-minute objections without forcing the user to scroll down or leave the page.

Phase 2: Hybrid Layout Architecture (Replo) I used Replo to break out of the standard Shopify theme constraints.

Visual Science: I integrated the "Biofilm Disruption" diagrams directly into the page flow. This targets the analytical buyer who needs logic to justify the emotional purchase.

The "Stop Wasting Money" Anchor: I placed the "Before & After" Nuora section strategically after the benefits. This frames the purchase not as "spending money" but as "stopping the waste" on ineffective treatments.

Phase 3: Cross-Sell Psychology Instead of a generic "You might also like" section, the page flow naturally leads to the Bundle Selector (1 vs 2 packs). The UI highlights the "Best Value" option with a contrasting tag, steering users toward the higher AOV option ($79.99) over the single purchase.

Here is the Embedded Figma Prototype: (Press Z to change viewing)

Business Impact

18% Increase in Add-to-Cart Rate: The "Accordion FAQs" below the buy button significantly reduced bounce rates at the point of purchase.

Higher AOV: The clear visual hierarchy of the "What You Get" bonuses pushed more users to the higher-tier bundles.

Reduced Support Tickets: By answering "How long will it take?" right on the PDP, customer support inquiries regarding shipping and results dropped by 25%.

Client Feedback: "This isn't just a product page; it's a sales machine. Hardik completely reimagined how we present our offer, and the AOV numbers speak for themselves."

A product page shouldn't just be a catalog entry. It should be your best salesperson. Want to turn your Shopify PDPs into high-converting hybrids? Let's work.