The task was to create a website to serve as a marketing funnel to a travel planning professional. The target actions would be to direct people sign up for a newsletter or reach out to for travel planning.

I chose a combination of a handmade aesthetic with scribbles to make the experience feel more personal, and large images that evoke a feeling of adventure

The logo concept was chosen as a sun with the mountains within the lettering, as they often can be evocative of travel, discovering unknown places and adventures. And pastel / beige colors highlight the sophistication and class.