Travel planner personal website

Eli Cho

The task

The task was to create a website to serve as a marketing funnel to a travel planning professional. The target actions would be to direct people sign up for a newsletter or reach out to for travel planning.

Implementation

I chose a combination of a handmade aesthetic with scribbles to make the experience feel more personal, and large images that evoke a feeling of adventure

Branding

color variations
color variations
primary color
primary color
The logo concept was chosen as a sun with the mountains within the lettering, as they often can be evocative of travel, discovering unknown places and adventures. And pastel / beige colors highlight the sophistication and class.
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Posted Aug 28, 2023

Helping a UK based travel planner grow using branding and a website

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