AV company website and identity

AuroraMedia AV is an up-and-coming subsidiary of an award winning innovative A/V parent company. AuroraMedia founders have are widely recognized for their room acoustics research and products across the industry. They have created numerous solutions for the private home theaters as well as government contracts.

Breaking into the new region and with a new name, AuroraMedia needed a website and branding that could help it establish itself as a leading contractor and stand out in an underserviced and promising market.

Website would be the first touching point with the majority of the customers, so it would've been a very important part of the overall strategy. Working through sitemap and wireframes we established an intuitive user navigation and a clear page hierarchy and information architecture. The we revisited the values we wanted to convey, and it gave us a clear direction: an elegant aesthetic that highlights the work. Thus the final work is minimalistic and employs a lot on imagery, sliders and video elements, which is already performing well.

Based on our marketing strategy and client meetings, our team has identified the brand attributes as bold, luxurious and innovative. From there our team was able to experiment to early concepts. We iterated, got feedback from the client, and very soon a common theme emerged: neon gradients, dynamic logomarks and bold typography.