Mapster Technology Social Media Content + Product Research

Mapster Technology is a web development agency specializing in mapping projects and instructional tools. As an independent, I was initially hired to help with the research and content development for YouTube, Udemy, and Eduonix. I spent most of my time scrolling through Mapbox forums, subreddits, YouTube comments, and Twitter looking for common sore spots and identifying where the talented devs at Mapster could help! The key was finding niche topics that were valuable to the dev community. See example below ⤵️

As Mapster's needs changed, my role expanded into social media management and website content editor. The client was looking for a personable, cohesive voice across their brand. Our main goal was to strike a balance between promoting new educational products and positioning Mapster as a go-to voice for devs interested in interactive mapping.