ADP Meeting of the Minds | Event Branding by Danyelle SageADP Meeting of the Minds | Event Branding by Danyelle Sage

ADP Meeting of the Minds | Event Branding

Danyelle Sage

Brand Design

Web Designer

Event Planner

Adobe Illustrator

Adobe Photoshop

Figma

I created a fresh visual identity for ADP’s Meeting of the Minds (MotM) conference, reflecting the theme BOLDLY AHEAD while aligning with ADP’s corporate guidelines.

I collaborated with Agency EA and ADP stakeholders to conceptualize the visual identity, elevating ADP’s existing brand to create a dynamic and exciting look. The design emphasized innovation and forward momentum.

The new identity balanced familiarity with excitement and was applied across event materials.

For Phase 2, I worked with a developer to update the website with the new branding, creating new wireframes and graphic elements for an enhanced user experience.

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Posted Nov 19, 2024

Developed a dynamic visual identity for ADP’s MotM conference, aligning with the "BOLDLY AHEAD" theme, applied across materials and a redesigned website.

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