I created a fresh visual identity for ADP’s Meeting of the Minds (MotM) conference, reflecting the theme BOLDLY AHEAD while aligning with ADP’s corporate guidelines.

I collaborated with Agency EA and ADP stakeholders to conceptualize the visual identity, elevating ADP’s existing brand to create a dynamic and exciting look. The design emphasized innovation and forward momentum.

The new identity balanced familiarity with excitement and was applied across event materials.

For Phase 2, I worked with a developer to update the website with the new branding, creating new wireframes and graphic elements for an enhanced user experience.