I collaborated with the marketing team at Egen, Inc. to lead a comprehensive rebrand initiative. The project involved creating a fresh and cohesive set of brand guidelines to modernize and standardize the company’s visual identity. Additionally, I developed a suite of marketing collateral, ensuring alignment with the updated brand strategy, and designed an internal launch presentation to effectively communicate the rebrand to employees. This initiative was instrumental in positioning Egen, Inc. for stronger market presence and internal brand cohesion.