For Amway Achievers, I spearheaded the creative direction from concept to completion, ensuring a cohesive and impactful visual identity for Amway's largest North American conference. My role began with my winning creative concept and extended through overseeing the production of over 100 deliverables, including print, digital, and environmental materials. I guided a team of designers, collaborated with stakeholders, and coordinated with vendors to achieve impeccable execution. This extensive project showcased my ability to blend strategic vision with meticulous attention to detail, delivering a memorable experience for attendees.