The San Francisco Marathon needed a flexible, vibrant visual identity to be used across marketing materials, digital platforms, and event collateral, ensuring consistency for internal teams and vendors.

I developed a bold and modern logo inspired by San Francisco’s landmarks and the marathon’s energy. Along with the logo, I created a color palette, typography, and graphic elements, which were documented in a detailed set of brand guidelines for easy application.

The visual identity was successfully implemented across all materials, from race bibs to signage, with clear guidelines ensuring consistency. The result was a cohesive and energetic brand that resonated with both participants and event vendors.