Spec work, not commissioned. The listing said the scope, the audience, the content needs and the deliverables were not provided, and asked for the site structure and the brand direction to be clarified before execution. A finished-looking website would have invented all four. This is the other answer: the choices themselves, drawn, so the client picks in fifteen minutes instead of describing for a week.
Live preview: https://demos.mc.mightyhouseinc.com/yzu3aqwb-practice-brand/
Three site structures: https://demos.mc.mightyhouseinc.com/yzu3aqwb-practice-brand/structure.html
Three brand directions: https://demos.mc.mightyhouseinc.com/yzu3aqwb-practice-brand/direction.html
Eight questions, each with a default: https://demos.mc.mightyhouseinc.com/yzu3aqwb-practice-brand/questions.html
The two months: https://demos.mc.mightyhouseinc.com/yzu3aqwb-practice-brand/plan.html
What is in the price: https://demos.mc.mightyhouseinc.com/yzu3aqwb-practice-brand/scope.html
What it has, line by line from the listing
Three site structures, from one page to five pages plus an inquiry path, each drawn page by page with the parts of each page and the material it needs.
Three brand directions, each with four colors, a heading and a text face, and the geometry a mark would be built from.
Every part of every page shown in position, with the words and the images as labeled slots.
Eight open questions, each with the answer that applies if nobody answers, so silence does not stop the work.
One structure plus one direction plus the answers: that is the definition of the priced work, and the page says so.
No design before the selection. The day the answers arrive is day one of the plan.
The scope on a page: in the price, not in the price, what the client supplies, revision rounds, ownership and fonts.
No page names the kind of practice, invents a client quote, or draws a logo for a name the listing never gave. Where something cannot be known yet it is a labeled slot and says so.
What this is, and the three lines it answers
Three site structures as page maps
Three brand directions: palette, type and mark geometry
Eight open questions, each with a default answer
The two months, starting the day the answers arrive
The scope written on a page
0 likes · 0 views · Nov 1, 2026
Spec work, not commissioned: for a listing whose own scope was not settled, three site structures drawn as page maps, three brand directions drawn as palette, type and mark geometry, eight open questions with a default answer each, the two-month plan, and the scope on a page.
