Spec launch plan: event push for a consumer mobile app
Vincent L. Anderson
Spec work, not commissioned. A launch plan built for a stand-in consumer app around a dated event, from the lines of a listing. Every figure, name and date is a labeled slot; none of the client's numbers are in it.
Live demo: https://demos.mc.mightyhouseinc.com/qmf6oqux-launch-plan/
Review of the existing plan: https://demos.mc.mightyhouseinc.com/qmf6oqux-launch-plan/review.html
Before, during, after: https://demos.mc.mightyhouseinc.com/qmf6oqux-launch-plan/plan.html
Budget split: https://demos.mc.mightyhouseinc.com/qmf6oqux-launch-plan/budget.html
Measures: https://demos.mc.mightyhouseinc.com/qmf6oqux-launch-plan/measure.html
What it has, line by line from the listing
Each part of the plan the client already has, taken in turn, with what to keep, what to change and why.
Before, during and after the event as dated actions with an owner and a finish condition.
The budget split line by line, each with what it buys and the reasoning for the proportion.
Creator selection as rules to check before paying anyone, plus the paid-social setup that makes the spend measurable.
Measures with a target and the number at which the plan should change.
Overview
Before, during, after
Budget split
Review of the existing plan
Measures
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Posted Oct 24, 2026
Spec work, not commissioned: the client's existing plan reviewed part by part, dated actions for before, during and after the event, the budget split with the reasoning for each proportion, and measures that each carry the number at which the plan changes.
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